How Desktop managed to connect

half of its operational workforce

through WhatsApp

How Desktop

managed to connect

half of its operational

workforce

through WhatsApp

Customer Stories

"We managed to reach 4,500 employees across various locations with a single message in just a few minutes. Comunica.in helped transform our internal communication, bringing more agility and control to the operation, and making our communication more effective and strategic."
"We managed to reach 4,500 employees across various locations with a single message in just a few minutes. Comunica.in helped transform our internal communication, bringing more agility and control to the operation, and making our communication more effective and strategic."
The Solution
After evaluating alternatives, the communication team implemented WhatsApp as the official communication channel through the Comunica.in platform. The choice was a natural one because:

• It was already a channel used daily by all employees
• Field workers already had corporate mobile phones
• It allowed for strategic audience segmentation
• It offered real-time engagement metrics
• It enabled two-way communication (with comments and reactions)

The implementation followed a structured process:

• Mapping of corporate phone numbers
• Raising awareness among leadership about the importance of communication
• Testing different formats (groups, broadcast lists)
• Launch of a consolidated newsletter, “Conexão Desktop” (sent twice a week)
• Strategic segmentation of messages based on audience and relevance

Key restults

In less than one year of full implementation, the results exceeded expectations:

• 20% increase in message views among operational teams
• Improved communication score in the engagement survey (from 7.68 to 7.90) in just 6 months
• 47% of users became promoters of the channel
• 8x more engagement through reactions and comments compared to email
• Contributed to achieving the Great Place to Work (GPTW) certification in 2024
The solution

After evaluating alternatives, the communication team implemented WhatsApp as the official communication channel through the Comunica.in platform. The choice was a natural one because:

• It was already a channel used daily by all employees
• Field workers already had corporate mobile phones
• It allowed for strategic audience segmentation
• It offered real-time engagement metrics
• It enabled two-way communication (with comments and reactions)

The implementation followed a structured process:

• Mapping of corporate phone numbers
• Raising awareness among leadership about the importance of communication
• Testing different formats (groups, broadcast lists)
• Launch of a consolidated newsletter, “Conexão Desktop” (sent twice a week)
• Strategic segmentation of messages based on audience and relevance

Key results

In less than one year of full implementation, the results exceeded expectations:

• 20% increase in message views among operational teams
• Improved communication score in the engagement survey (from 7.68 to 7.90) in just 6 months
• 47% of users became promoters of the channel
• 8x more engagement through reactions and comments compared to email
• Contributed to achieving the Great Place to Work (GPTW) certification in 2024
The Solution

After evaluating alternatives, the communication team implemented WhatsApp as the official communication channel through the Comunica.in platform. The choice was a natural one because:

• It was already a channel used daily by all employees
• Field workers already had corporate mobile phones
• It allowed for strategic audience segmentation
• It offered real-time engagement metrics
• It enabled two-way communication (with comments and reactions)

The implementation followed a structured process:

• Mapping of corporate phone numbers
• Raising awareness among leadership about the importance of communication
• Testing different formats (groups, broadcast lists)
• Launch of a consolidated newsletter, “Conexão Desktop” (sent twice a week)
• Strategic segmentation of messages based on audience and relevance

Key restults

In less than one year of full implementation, the results exceeded expectations:

• 20% increase in message views among operational teams
• Improved communication score in the engagement survey (from 7.68 to 7.90) in just 6 months
• 47% of users became promoters of the channel
• 8x more engagement through reactions and comments compared to email
• Contributed to achieving the Great Place to Work (GPTW)

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Context and Challenge

Desktop, a broadband internet provider and the largest fiber optic operator in the interior of São Paulo, was expanding quickly. With a growing number of operational employees, many in the field and without direct access to email, the internal communication team faced the challenge of reaching this audience in a fast, measurable, and personalized way.

Given the company’s rapid growth — with new units, shifts, and teams — it became clear that traditional tools like posters, email, and even WhatsApp groups were no longer sufficient.

There was an urgent need to professionalize internal communication and ensure that strategic messages could reach everyone effectively and consistently.
Context and Challenge

Desktop, a broadband internet provider and the largest fiber optic operator in the interior of São Paulo, was expanding quickly. With a growing number of operational employees, many in the field and without direct access to email, the internal communication team faced the challenge of reaching this audience in a fast, measurable, and personalized way.

Given the company’s rapid growth, with new units, shifts, and teams —
it became clear that traditional tools like posters, email, and even WhatsApp groups were no longer sufficient.

There was an urgent need to professionalize internal communication and ensure that strategic messages could reach everyone effectively and consistently.
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Internal Communication at Desktop

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ABOUT US

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Use WhatsApp, Teams, and Email

— powered by Superintelligence

Your company doesn’t need more channels

Transform your existing channels into an intelligent knowledge

infrastructure — no new platforms to adopt.

Talk to us

TRUST CENTER

TERMS OF SERVICE

PRIVACY POLICY

LEGAL

CUSTOMER STORIES

ABOUT US

CAREERS

STATUS

COMPANY

COMMUNITY


RESOURCES

Want to discover how

Communication

Superintelligence can

transform your company?

Talk to us

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Use WhatsApp,

Teams e E-mail com

Sua empresa não precisa

de mais canais

Transforme canais existentes

em uma infraestrutura inteligente

de conhecimento, sem novas

plataformas para adotar.

Comece Agora

Superinteligência

LEGAL

EMPRESA

Comunidade

Meu perfil CI

RECURSOS

Histórias de clientes

Sobre nós

Carreiras

Status

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Políticas de Privacidade

Bruna Botelho
Internal Comms
at Desktop

Use WhatsApp, Teams

and E-mail powered

by Superintelligence

Your company doesn’t need more channels


Transform your existing channels into

an intelligent knowledge infrastructure

— no new platforms to adopt.


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Customer Stories

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